Perform a Complete SEO Audit from A to Z

Perform a Complete SEO Audit from A to Z

A comprehensive SEO audit is the foundation of any successful optimization strategy. This guide walks you through the complete process in StratGen.

Step 1: Technical Audit

1. Go to your project's Audit module
2. Run a full site audit
3. Review and prioritize issues:
   • Critical fixes first: Broken pages, missing titles, redirect chains
   • Performance issues: Core Web Vitals, page speed
   • Crawlability: Robots.txt, sitemap, canonical tags

Step 2: GSC Data Analysis

1. Open the GSC Performance module
2. Analyze the last 3 months of data
3. Identify:
   • Top-performing pages and queries
   • Pages losing traffic (compare periods)
   • High-impression/low-CTR opportunities

Step 3: Position Analysis

1. Go to Rank Tracking
2. Review current rankings for target keywords
3. Flag:
   • Keywords dropping positions
   • Keywords in positions 11-20 (quick wins)
   • Keywords in top 3 (protect these)

Step 4: Competitive Analysis

1. Go to Competitors section
2. Run analysis on 3-5 main competitors
3. Document:
   • Content gaps (topics competitors cover, you don't)
   • Keyword gaps (keywords they rank for, you don't)
   • Authority comparison (DA, backlinks)

Step 5: Action Plan

Compile findings into a prioritized plan:

1. Week 1-2: Fix critical technical issues
2. Week 3-4: Optimize existing content for quick wins
3. Month 2-3: Create new content for gap opportunities
4. Ongoing: Monitor and iterate

Pro tip: Use the AI Strategy Generator after completing the audit for data-driven content recommendations.