Set Up an SEO Content Strategy

Set Up an SEO Content Strategy

This guide takes you from data to a structured content plan using StratGen.

Phase 1: Research & Discovery

1. Run keyword clustering to identify topic groups
2. Analyze competitors to find content gaps
3. Review GSC data for existing keyword opportunities
4. Run semantic gap analysis for comprehensive coverage mapping

Phase 2: Strategy Generation

1. Go to Strategy > Generate New Strategy
2. The AI combines all your data sources
3. Review generated:
   • Pillars: 3-5 thematic content pillars
   • Opportunities: Ranked keyword opportunities
   • Content calendar: 6-month editorial plan

Phase 3: Content Planning

1. Adopt the strategy to activate it
2. Review content items in the Calendar
3. For each content piece, plan:
   • Target keyword and related terms
   • Content type (article, guide, comparison)
   • Word count and depth level
   • Publication date

Phase 4: Execution

1. Follow the editorial calendar
2. Track content status through the pipeline
3. Prioritize Pillar Content in month 1 for authority
4. Mix informational and commercial content (80/20)

Phase 5: Optimization

1. Monitor published content rankings
2. Update underperforming content monthly
3. Regenerate strategy quarterly with fresh data

Key metric: Aim for 4-6 quality articles per month for consistent authority building.