Link Building Strategy

Link Building Strategy

Plan, execute, and track your link building campaigns.

Creating a Campaign

1. Go to Backlinks > Strategy
2. Click New Campaign
3. Define your goals: target DA increase, number of links, anchor diversity
4. Set timeline and budget

Prospect Discovery

StratGen helps you find link opportunities:

• Competitor backlink mining: Sites linking to competitors but not you
• Broken link opportunities: Broken outbound links on relevant sites
• Resource page targets: Pages that curate industry resources
• Guest post opportunities: Sites accepting guest contributions

Outreach Tracking

For each prospect:

• Status: Not contacted, Contacted, Replied, Secured, Rejected
• Contact info: Email, social profiles
• Notes: Communication history
• Link value: Estimated impact on your DA

Measuring Results

• Links acquired: Total new backlinks from the campaign
• DA impact: Change in your Domain Authority
• Cost per link: Budget divided by links acquired
• Referral traffic: Visitors from new backlinks

Tip: Focus on quality over quantity. A few links from high-DA sites outperform dozens of low-quality links.