Launch Your First Competitive Analysis

Launch Your First Competitive Analysis

Competitive analysis is the foundation of any SEO strategy. StratGen automates this process.

Step 1: Add Competitors

In your project, go to the Competitors section:

• Add 3-5 direct competitors by domain
• StratGen fetches their SEO data automatically (DA, traffic, keywords)

Step 2: Run the Analysis

Click Run Analysis to start:

• Keyword gap analysis: Keywords your competitors rank for but you don't
• Traffic estimation: Estimated monthly organic traffic per competitor
• Domain Authority: Moz DA score for each competitor
• Top keywords: Their best-performing keywords

Step 3: Interpret Results

The analysis dashboard shows:

• Gap opportunities: Keywords where competitors rank but you're absent
• Quick wins: Keywords where you rank #11-20 (easy to push to page 1)
• Content gaps: Topics competitors cover that you don't
• Authority comparison: How your DA compares

Step 4: Generate a Strategy

Use the analysis results to generate an AI strategy:

1. Click Generate Strategy from the analysis page
2. The AI uses competitor data, gap analysis, and your GSC data
3. Review the generated pillars, opportunities, and content calendar
4. Adopt the strategy to start executing

Tip: Run competitive analysis monthly to stay updated on competitor movements.