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Frequently asked questions by category

Getting started

First steps with StratGen

  • From your dashboard, click "New project". Enter your site name, main URL, and target language. StratGen will automatically analyze your site to provide initial recommendations.

  • Go to your project settings, "Integrations" tab. Click "Connect Google Search Console" and authorize access to your property. Performance data will be synced automatically every day.

  • Go to the "Team" tab of your workspace. Click "Invite a member", enter their email address and choose their role (Admin, Member, or Viewer). They'll receive an email invitation.

SEO Analysis

Understanding your performance

  • The SEO health score is calculated out of 100 by combining several factors: average positions, click-through rates, topical coverage, and trend evolution. A score above 70 is considered good, above 85 is excellent.

  • Opportunities are keywords or topics identified by our AI as having high traffic potential for your site, with an accessible ranking difficulty. They are prioritized by effort/impact ratio.

  • Add your competitor URLs in the project settings. StratGen automatically compares your positions, identifies keywords where they outperform you, and detects content opportunities they exploit that you don't.

Content strategies

Generate and plan your content

  • From your project, click "New strategy". The AI analyzes your SEO data, competitors, and opportunities to generate a complete content plan with article topics, target keywords, and a recommended publication calendar.

  • The editorial calendar lets you plan publications in Month, Week, or Day view. Drag and drop content to reschedule, add notes, and view your overall strategy progress.

  • From your content plan, click the "Export" button in the top right. You can export to CSV (for Excel/Google Sheets) or PDF. The export includes all topics, keywords, statuses, and planned dates.

Billing

Subscriptions and payments

  • Go to "Settings" → "Subscription". You can upgrade at any time (the difference is prorated). Downgrading takes effect at the end of your current billing period.

  • All your invoices are available in "Settings" → "Billing". They are automatically generated after each payment and sent by email. You can also add your billing information (company, VAT, address).

  • You can cancel at any time from "Settings" → "Subscription" → "Cancel". Your access remains active until the end of the paid period. Your data is kept for 30 days after expiration, allowing you to reactivate your account.

Team & Collaboration

Working together

  • Each member can have a role: Owner (full rights), Admin (full management except workspace deletion), Member (content creation and editing), or Viewer (read-only). Change roles in the "Team" tab of your workspace.

  • Click the workspace selector in the sidebar, then "Create a workspace". Each workspace is isolated with its own projects, members, and settings. The number of workspaces depends on your subscription plan.

  • Projects are shared at the workspace level: all workspace members have access to projects based on their role. To share with an external person, first invite them as a workspace member with the appropriate role.

Settings

Account configuration

  • Go to "Settings" → "Account" → "Security". Click "Change password", enter your current password then the new one. The password must contain at least 8 characters, with uppercase, lowercase, and numbers.

  • In "Settings" → "Account" → "Security", enable two-factor authentication. Scan the QR code with an app like Google Authenticator or Authy, then enter the verification code to confirm activation.

  • Go to "Settings" → "Account" → "Danger zone". Deletion is permanent and results in the loss of all your data. You must first transfer or delete workspaces you own.

Didn't find your answer?

Our support team is available Monday to Friday, 9am to 6pm.